ABout Dale Furtwengler
Dale Furtwengler: Pricing for Profit BlogDale Furtwengler helps businesses get higher prices regardless of what their competitors or the economy or doing. His book, Pricing for Profit, is available in 8 countries. Read more » Dale Furtwengler Blogs
Jewel-Osco’s New StrategyIn a May 3, 2011 Chicago Tribune article Wallin Wong reported that Jewel-Osco “...is continuing to cut prices while tailoring its stores for individual neighborhoods...to reverse sagging sales.” For those of you who may not be familiar with the name, Jewel-Osco and Save-A-Lot are both part of the Supervalu family of discount grocers. Read More »
And They Think They Won?In a June 3, 2011 article in Booz & Co’s strategy + business entitled A Sweet Victory, Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch war. Read More » Pricing for Profit: How to Command Higher Prices for Your Products and ServicesMany small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. Read More » 
Walmart - Further Evidence RevisitedA December 2010 Bloomberg Businessweek article cited in my “Further Evidence” article was challenged in a comment from Walmart’s PR department. I’ve spent the last few weeks doing a little research. Here’s what I’ve discovered. Read More »
Language That SellsThere are basically two types of language we use - logic and emotion. Our natural tendency is to view logic as the more effective approach to decision making. Why? Because emotions tend to feel chaotic, reactionary and, therefore, limiting in their ability to produce effective results. Read More » 
DANGER: Strong Economy AheadMost business owners are breathing a sigh of relief; they’re emerging alive and well from one of the most devastating economies in seven decades. The danger is past. Or is it? Read More » |
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