Your Employees Are Your Brand Ambassadors. Here’s a test, ask each employee one-on-one, “What does our company do and what does it stand for?” If you receive a myriad of answers, then you have work to do! Your employees are your brand ambassadors whether at work or during their free time.

Why? Because what we do in life and our careers are very important to our network and those with whom we interact.  Often, the first question someone will ask is “What do you do for a living?”  This is an opportunity for you and your employees to promote the brand.

The goal is to have clear and consistent messaging with the general public, to reinforce the marketing strategy, so that people know what your company does and what it stands for.  Here are some key ideas that I review when working with clients on their marketing strategy:
•    Keep it simple  – No one is going to memorize a long elevator speech
•    Make it positive  – Stress the features and benefits of what your company does for clients and end-users
•    Everyone needs to be on the same page – You don’t want different answers to the same question

The most important thing to remember about your company brand is that it may mean different things to different people, so a company strategy meeting may be in order to refine these ideas.  Once you have a few core ideas of what the company does and stands for, you can make the final decision.  Your company brand does not have to remain static, but can change as the business evolves, as long as everyone at the company is on the same page.
 

Thank you for reading It's Your Biz Small Business Blog!