Advertisers Moving Their Dollars to Digital Media

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by Lee Bond

Story Created: Feb 20, 2012 at 10:16 AM CDT

Story Updated: Feb 20, 2012 at 10:16 AM CDT

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Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend.  Proctor & Gamble is banking on digital marketing to help contain media spending in the long-term.  Dr. Seethu Seetharaman, Marketing expert at Washington University in St. Louis, says more companies will move their advertising dollars from traditional to digital media. He tells us why, and what to expect from this trend.

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