The Power of PR: Be Known As The Expert You Are

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Story Created: Feb 28, 2011 at 2:42 AM CDT

Story Updated: Nov 17, 2011 at 10:42 AM CDT

It's Your Biz Podcast: Mary Schnack presents this Communications Boot Camp, teaching you how to become know as the expert you already are. Publicity is one of the most effective, and inexpensive, ways to generate awareness about ourselves and our business. Plus, editorial coverage is three times more credible than an advertisement and therefore, more effective than other forms of communication. There are many ways to generate media coverage. Learn how!

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