Free Shipping Offers to Increase Holiday Sales for Small Business

By Danita Blackwood, SBTV Small Business Blog

Many small retailers and small business owners are looking for ways to increase online sales; especially for the winter holiday season. Many of the big retailers have started early with free shipping programs to entice online shoppers including Best Buy, Wal-Mart, Target, and J.C. Penny.  Many small businesses and independent retailers would like to offer free shipping but are not sure it would pay off.  SBTV.com went to Jordan Colletta, vice president for UPS' worldwide marketing of e-commerce, in this video for tips on how to implement a free shipping program:  http://www.sbtv.com/Topics/2172

SBTV.com has a number of free streaming videos, articles and podcasts on shipping systems and saving money on shipping.

Some small businesses and merchants are taking a different approach to free shipping offers for the holidays this year.  Hundreds of small and mid-sized online businesses are already committed to take part in the third annual Free Shipping Day scheduled for December 17, 2010 where merchants offer free shipping with delivery by Christmas Eve.  For more information on the one day shopping event, visit www.freeshippingday.com.

To learn more about business trends, contests, and events you can put to work, please follow me on Twitter at http://twitter.com/danitablackwood