Secrets of Guerrilla Marketing to Drive More Profit

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Story Created: Feb 27, 2011 at 10:04 PM CDT

Story Updated: Mar 10, 2011 at 2:21 PM CDT

"Guerrilla Marketing" refers to unconventional ways of pursuing conventional marketing goals. Jay Conrad Levinson, creator of the best-selling "Guerrilla Marketing" book series, talks about guerrilla marketing tactics that help you achieve serious profits with little or no cost.

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